Month: June 2024

GCS Associates were privileged to attend the recent unveiling of the Builders Merchants Federation’s (BMF) new sector awareness campaign. This fully integrated program aims to position the building materials industry as a vital, varied, and vibrant sector, offering a wide range of career opportunities for school and college leavers, career changers, and those looking to transfer their skills into a new area.

The campaign, launched under the strapline “Materially Different” and with messaging encouraging people to join the sector to “Make a Material Difference,” is designed to appeal to a diverse audience. It highlights why a career in building materials is unique compared to other industries and showcases the extensive variety of careers available within the sector.

The Transformative Power of Careers in Building Materials

For the first time, the program clearly defines the building materials sector as one that involves the manufacture, import, distribution, and sale of building materials and products through merchants for construction, infrastructure, house building, property, and RMI markets.

Key elements of the program include a dynamic new careers website, which will feature details of every BMF member, and a Toolkit providing guidance and assets for members to strengthen their employer brands. Developed by brand specialist CMDi in collaboration with the BMF executive and a working group of BMF members, the campaign presents a unified front that every member can support and benefit from.

BMF Chairman Richard Hill commented, “We work in a fantastic sector that offers excellent opportunities to the talented people working here. However, when it comes to attracting new talent, we are competing with many other sectors. It is time that we championed the building materials sector to the rest of the construction industry and the public at large.

“By initiating this campaign and investing in the future of building materials, the BMF Board seeks to help and support our members in attracting the best recruits possible, ensuring our sector continues to develop and grow long into the future.”

BMF CEO John Newcomb added, “By working together, we can shape and strengthen the future of our industry. This long-term program will make our industry an employment destination rather than an afterthought. It targets career starters, career switchers, and those already working in the sector. To attract, retain, and grow talent, we must build pride in our sector.”

Building Futures: Unveiling the Opportunities in the Building Materials Sector

GCS Associates are delighted to support BMF’s Sector Awareness Campaign Launch – a fantastic initiative which will help showcase the fantastic careers across the Merchant Sector.

We are a dedicated team of talent acquisition specialists passionate about promoting the Building Materials sector as the ultimate destination for career-minded individuals. With almost two decades of industry experience, we have witnessed firsthand the power of employer branding and talent cultivation in shaping the sector’s future.

Employer branding lies at the heart of our mission and much of the work we do for our clients. To attract top talent, it is crucial to establish companies as employers of choice within the Building Materials sector. Through strategic branding initiatives, GCS Associates aims to showcase the unique culture, values, and career opportunities offered by companies in this field, positioning them as desirable destinations for job seekers, particularly those currently working in other sectors.